2
GENERAL ASSEMBLY
& CONVENTIONS
Created and developed the initial identity system for this event of 20,000 associates, while also designing a digital style guide and multilingual graphic packages.
Development of Visual Identity
Dec 2025 – May 2026
Developed styleguides and brand systems across five languages (in close collaboration with translators), creating resources that were shared with design teams around the world.
Production Design (Coming Soon(ish))
April 2027 – June 2027
Creative Director: Bryan Rich, Matt Johnson
Art Director: Joseph Kim, Will Mackey
UX Development: Robbie Knight
Development of Internal Digital StyleguideMultilingual Social Media PackagePlaceholder GraphicA global gathering deserves a brand system designed for unity, participation, and connection.
Prelude has partnered with General Assembly & Conventions of the Church of the Nazarene to create the branding for the 2027 event in Kansas City, including multilingual logo adaptations and a digital style guide designed to support consistent expression of the identity across communications, regions, and event touchpoints.
We’re excited to see the brand come to life over the next year.